WAM
29 Apr 2025

DUBAI, 29th April, 2025 (WAM) -- Emirates clinched four gongs at the prestigious Business Traveller Middle East (BTME) 2025 awards last night, including 'Best Airline Worldwide' for the twelfth consecutive year.

The airline also took home 'Best First Class', 'Best Premium Economy Class' and 'Best Airport Lounge in the Middle East'.

Adil Al Ghaith, Senior Vice President Commercial Operations, Centre, and Dr. Nejib Ben Khedher, Divisional Senior Vice President, Skywards, received the awards on Emirates' behalf.

The awards honour excellence across the business travel ecosystem, underpinned by a transparent public voting process to recognise top-level work and innovations helping to shape the future of the travel industry.

The wins represent the airline's continuous investment to evolve what is already an exceptional experience onboard and on the ground across all classes.

According to Brand Finance, Emirates' brand value doubled to US$8.4 billion in 2024, up 27 percent over the previous year, as traveller preferences continue to evolve towards more premium experiences. The latest rankings have also placed it amongst the top five most valuable airline brands in the world, the most valuable airline brand outside the US, as well as the most valuable Middle Eastern Airline brand.

The airline's solid brand positioning is grounded in its commitment to delivering best-in-class products and services both in the air and on the ground and staying attuned to traveller needs. The airline's network expansion across continents, and inspiring sponsorship campaigns known for bold, distinctive approaches have also captured attention and bolstered its brand equity on the global stage.