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Michael Kors and Jimmy Choo ditch the fur


Sheetal Sukhija
16 Dec 2017

NEW YORK, U.S. - In a decision mirroring similar decisions by fashion brands, Global fashion brand Michael Kors, which also owns Jimmy Choo, said that it would be ending the use of fur in its products. 

Announcing its decision, the luxury fashion group said that it will phase out production of fur by the end of 2018 in a company-wide policy.

Further, the two brands also announced that they are joining the International Fur Free Retailer Programme.

The move was welcomed by Animal rights group Humane Society International.

Several major fashion brands have recently announced that they are moving away from using animal fur and creating fashionable clothing with other materials.

According to Designer Michael Kors, "Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur. We will showcase these new techniques in our upcoming runway show in February."

Meanwhile, Kitty Block, the president of the Humane Society International said killing animals for fur is "cruel and outdated.”

She said, "We are delighted to welcome Michael Kors as a fur-free leader in luxury fashion alongside the likes of Gucci, Armani, Yoox Net-a-Porter, Stella McCartney, Ralph Lauren and Hugo Boss.”

Further, reports revealed that PJ Smith, senior manager of fashion policy for The Humane Society of the U.S., worked with the company on its fur-free policy.

Smith said, “Today's consumers want fashionable, luxurious clothing and accessories that also align with their social values and Michael Kors' fur-free move makes it a leader in that regard."

In October this year, Gucci announced it would also stop using fur from 2018, following the same decision by Armani.

According to Gucci, the move to go fur-free formed part of a commitment to "sustainability.”

Gucci chief executive, Marco Bizzarri, said, "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals."

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