Summerfest to rebuild U.S. Cellular Connection stage under 10-year sponsor deal
Summerfest officials said Thursday that it will tear down the U.S. Cellular Connection stage following the 2017 festival and rebuild the stage near the north end of the Milwaukee lakefront grounds.
The renovation is part of a new 10-year agreement with sponsor U.S. Cellular and Milwaukee World Festival Inc. It continues a collaboration that began 11 years ago when U.S. Cellular, in its role as the official wireless communications provider of Summerfest, enhanced the festival experience through technology....