Hawaiian Airlines-Disney partnership first of its kind
When The Walt Disney Co. (NYSE: DIS) approached Hawaiian Airlines over a year ago with the idea to launch an international marketing campaign for 'Moana,' a movie to be released on Nov. 23, the airline thought it would be a mutually beneficial campaign.
'We have never done this type of thing before,' Kevin Yim, senior director of global marketing for the Honolulu-based airline, told Pacific Business News on Wednesday.
'We took a long time to talk to Disney and our team about how the film...