U.S. Bank once again tops 'most trusted' list
U.S. Bank is the most-trusted retail bank in the country for the 10th year in a row, according to a new study by the Ponemon Institute
The Michigan-based organization on Tuesday announced the results of its 12th annual Privacy Trust Study for Retail Banking, which surveyed nearly 5,900 consumers on topics like privacy policies, outreach activities for data security, perceptions about advertising and online experience.
Minneapolis-based U.S. Bank (NYSE: USB) has topped this list for 10 of the last...