Post cereal brands tap Hispanic ad agency
Post Consumer Brands has hired Austin, Texas-based advertising agency LatinWorks to serve as its Hispanic agency of record.
LatinWorks will lead Hispanic campaign strategy, creative planning and execution for Post Consumer Brands, which is a unit of St. Louis-based Post Holdings Inc. The agency will start with work on the company's Post Honey Bunches of Oats and Post Pebbles cereals, the Austin American-Statesman reports.
LatinWorks, which had $30 million in revenue last year, is focused on connecting...