Tegna CEO on name backlash: Even Google faced criticism
When Gannett Inc. unveiled 'Tegna' as the name of its new digital spinoff in April of 2015, it became one of the top trending topics on Twitter ' but in the mocking way reserved mostly for political gaffes or a giant panda falling down a hill.
The name, created from a shortened anagram of Gannett, was met with derision from people who called it "horrible" and, in one case, "the antibiotic for a festering, open wound." Others asked if the name was created randomly, while some said Google auto-corrected...