‘Facebook At Work’ just round the corner, would it be able to beat competition?

CALIFORNIA, U.S. - In a bid to deliver innovation in a market place that not only changes dynamically but adapts at the same pace - Facebook has yet another trick up its sleeve.

The U.S.-based social media giant that initiated the ‘Facebook At Work’ project in 2014 is now all set to unveil the product over the next few weeks. 

The network, which would be a separate entity from the public social network has been designed to cater to the enterprise crowd. 

A report in TechCrunch quoted Julien Codorniou director Facebook At Work as saying, ““Facebook believes it can keep individual employees engaged with the product, so it is betting on a pricing plan that charges companies per monthly active user instead of charging a flat rate per company.”

The platform is dubbed to stand out as it would have some major differences from the public social network, including the lack of advertisement. It would also include a special Work Feed and subscribers can use the posts from colleagues to exchange ideas and take on new tasks. 

Facebook is said to be launching integrations or partnerships with other Software-as-a-Service (SaaS) tool providers making it lucrative for Facebook to get every single member of a company signed up.

The company has managed to sign up some major organisations already, like the Royal Bank of Scotland, that has over 100,000 employees. Further, over 450 companies are said to be testing the product for free.

Through the launch of this new platform, the social media giant is looking to bring about a paradigm shift in the social media space that caters only to enterprises or business networking. 

The company has not revealed the price tag of ‘Facebook At Work’ but is set to challenge its competitors like Microsoft’s Yammer, Slack, Skype, VMWare’s Socialcast and Convo on the global scale.