American Airlines speaks to 'world's greatest flyers' in new ad campaign
Prepare to be transported ' both literally and figuratively.
On Monday, American Airlines (NASDAQ: AAL) will unveil it first major brand campaign since the successful integration of the legacy AA and U.S. Airways to form the world's largest airline.
With the tagline "The world's greatest flyers fly American," the new advertising from AA's ad agency of record ' Crispin Porter Bogusky in Boulder, Colorado ' memorably establishes and conveys a particular mindset AA aims to instill in both...