PG ups investment in advertising
Procter Gamble Co. spent $7.2 billion on advertising for continuing operations in the recently ended 2015-16 fiscal year, up slightly from $7.1 billion in the previous year.
The Cincinnati-based company (NYSE: PG) previously reported spending $8.3 billion on advertising in fiscal 2014-15, but that included charges related to PG's Beauty business being divested to Coty Inc.
PG, which makes brands such as Pampers diapers and Tide detergent, has claimed to be the largest advertiser in the world....