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4 ways to measure inbound marketing besides leads


Business Journal
26 Aug 2016

Measuring your results is important in every area of marketing.

However, it can be difficult to know how to calculate the return on investment of tactics such as inbound marketing when you're used to managing traditional marketing campaigns.

The good news is that you can measure your effectiveness at any given point throughout the campaign or at its conclusion by tracking various metrics along the way.

You also have the ability to monitor, measure, and manage almost every aspect of your campaign,...

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