Best big data and analytic project: Catalina
Catalina partners with consumer packaged goods manufacturers and retailers to collect vast amounts of transactional data and enhances it through the use of analytics to create marketing promotions.
Catalina's traditional in-store business represents approximately 45,000 retail locations and sees around 350 million shoppers representing 26 billion shopping trips annually. When considering the firm's presence in the digital world, the number of potential users grows to 3 billion globally.
However,...