White Sox fans fume over new ballpark branding deal
The Chicago White Sox, realistically speaking, have no chance of making it to the World Series this season, unlike their cross-town rivals, the super-hot Chicago Cubs. But even so, the clever White Sox have just given Chicago baseball fans something new to chatter about ' a name change at the White Sox home ballpark.
Effective Nov. 1, U.S. Cellular Field will be known as Guaranteed Rate Field, a name, as is readily apparent, that doesn't roll trippingly off the tongue.
The Chicago-based national...