Pharma industry targets general practitioners with payments
When it comes to representatives from the pharmaceutical and medical device industries looking to get face time with physicians, its the generalists they target most. After that, its the psychiatrists.
Triangle Business Journal analyzed every payment made from the pharma and medical device industries to medical professionals last year. Data available, thanks to a provision in the Affordable Care Act, shows pharmaceutical and medical device companies made 64,343 payments totaling $26.5 million to...