Shoes, soft drinks and detergent score big in Google's Olympic ads study
The 2016 Rio Olympics ended on Sunday, and even as the Olympic flame was being extinguished at Maracana Stadium in Rio de Janeiro, Google was already surveying more than 700 Olympics watchers to determine which ads that aired during thousands of hours of Olympic television coverage had the best recall rates among consumers.
So what ads got the best recall stats' They would be the commercials for Nike's "Unlimited" spots at 34.4 percent and Coca-Cola's "That's gold" campaign at 32.6 percent.
The...