Can better branding aid building industry's labor shortage? Orlando leaders think so
Pounding hammers and digging trenches: That's likely what comes to mind when young workers think of construction jobs.
Combine that with the hot Florida sun, and a labor shortage is likely to occur.
That's what the Central Florida building industry is facing now.
'I think the construction industry has a branding problem,' said Steve Davis, CEO of Welbro Building Corp., at Orlando Business Journal's Aug. 1 Commercial Builders Industry Outlook.
'It's not promoted at all at the high...