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McDonald's and United Airlines miss podium in Google's Olympic ads study


Business Journal
23 Aug 2016

The 2016 Rio Olympics ended on Sunday, and even as the Olympic flame was being extinguished at Maracana Stadium in Rio de Janeiro, Google was already surveying more than 700 Olympics watchers to determine which ads that aired during thousands of hours of Olympic television coverage had the best recall rates among consumers.

The good news is that two Chicago-area Olympic advertisers ' McDonald's (NYSE: MCD) and United Airlines (NYSE: UAL) ' both had decent recall rates, though neither was in...

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