Branding Rockville Pike? Please, no giant 'Pike District' sign.
The roughly 1.2-mile stretch of Rockville Pike between the Twinbrook and Grosvenor-Strathmore Metrorail stations, a six= to eight-lane suburban highway marked by shopping centers and the occasional office and residential tower, is slowly urbanizing. The auto-oriented corridor you might know as White Flint or Rockville or North Bethesda will evolve over the years with new developments and the possible introduction of bus rapid transit.
A developer-sponsored charrette in late 2014 established a label...