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  • The Sh in Shakira Is for Shared

    Direct Marketing News

    The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list. <br> <br> <br>The Dark ...

  • Walmarts Checkout Promise More Open Lanes This Holiday

    Ad Age

    Among the new releases, Lexus airs a "Transformers"-esque ad to plug its holiday sales event, while Foot Locker enlists Chicago Bulls point guard Derrick Rose and San Antonio Spurs power ...

  • 24 Hours in Advertising Friday Nov. 21 2014


    Marissa Mayer is on an acquisition spree <br>After snapping up Flurry, and more recently BrightRoll, rumors surfaced that Yahoo may be looking to grow its advertising technology company roster ...

  • Ex-PR and Advertising Execs Start New Agency in Arizona


    <br>The principals behind The KSW Agency are Barry Kluger, a longtime PR executive with MTV Networks and Prodigy; Rob Snyder, who helped found the Kaplan Thaler Group with Linda Kaplan Thaler ...

  • Heres why GateHouse ended up buying the Telegram Gazette after all

    Business Journal

    Kirk Davis has emerged as one of the biggest deal makers in Massachusetts' media scene. When GateHouse Media emerged from bankruptcy a year ago hungry for more acquisitions, I wrote that the ...

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