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The new Heineken advert
Media GuardianReading this on mobile? Click here to view Heineken was once a kindly brand, which merely promised in elderly, Teutonic tones that its brew refreshed the parts other beers cannot reach. That amiable nonsense has been replaced with a more frenetic, turbo-charged strain of ad. Now, its slogan is "Open Your World", global epiphany being precisely what you experience after 10 pints of ...
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Haynes Johnson Journalist and Author Dies at 81
New York TimesHaynes Johnson, a Pulitzer Prize-winning journalist, television commentator and author known in particular for his long association with The Washington Post, died on Friday in Bethesda, Md. He was ...
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Mike Darnell Steps Down as Fox Reality Capo
Media WeekNearly 20 years into a stint that saw him steer an unscripted slate that included the likes of When Animals Attack! and American Idol, Fox president of alternative entertainment Mike Darnell is leaving the ...
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World Briefing | Europe Turkey Legislation Would Limit Sales of Alcohol and Ban Advertising for It
International Herald TribuneThe Turkish Parliament passed legislation on Friday to ban advertising of alcohol. The measure also bans the sale of alcoholic drinks between 10 p.m. and 6 a.m., except in tourist zones, and prohibits alcohol sales near mosques and schools. The measure requires presidential approval before it can be put into ...
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Twitter Amplify Turns Up the Volume On Dual-Screen Advertising
ForbesSponsored tweet shows instant NBA replay preceded by a short commercial Twitter is creating a new way to make money for itself and media partners with a service called "Twitter Amplify. On ...
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Dish draws scrutiny to SoftBank-Sprint security
Business JournalMasayoshi Son, chairman and chief executive officer of Softbank Corp.,the Japanese wireless carrier bidding for control of Sprint Nextel Corp. Dish Network Corp. seems to have found some traction with its complaints of national security concerns surrounding Tokyo-based SoftBank Corp.s deal to buy mobile phone carrier Sprint Nextel Corp. Dish, the Douglas County-based satellite TV company, wants ...
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Tech Time Warp of the Week Apples 1984 Advertising Masterpiece
Wired News1984 Super Bowl ad . It’s still talked about as one of the greatest Super Bowl ads of all time. But buried in the company’s marketing vault is another landmark video from the same year, and it may be even better. It wasn’t inspired by Orwell. It was inspired by Dan Aykroyd. The ad is called BlueBusters (see video below), and it’s a riff on Aykroyd’s parapsychology ...
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Flickr Has A Secret Were Hiring Ad Only Engineers Can See
Business InsiderSummary History A photowalk by the Flickr Group "Photographers in Perth" around Guildford, Western Australia Flickr was developed by Ludicorp, a Vancouver-based company, and launched in February 2004. The service emerged out of ...
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The Future of Media as Seen at Internet Week
Ad AgeKeynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).
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A Suicide Prevention PSA Makes A Brilliant Use Of Ad Pre-Roll
Business InsiderJWT Amsterdam's Creative Use of Retargeting Rejuvenates Ad Banner Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good listeners for the prevention line. Those who don't listen to the woman in the ad and hit "skip ad" are shown a ...
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Ad of the Day Dodge
AdWeekIt's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game ...
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How cat photos on caturday helped me understand Google+
Business JournalHello? Is anyone out there? Thats how a lot of people feel when they log on to Google+ and try to interact with friends and business connections, many of whom are off chatting on other social media platforms. The experience used to be a lonely one for me. The often non-chronological order of Google+s news feed confused me, too. That is until curiosity got the best of me, and I started watching ...
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Robots on the big screen have ties to Kansas City entrepreneur Video
Business JournalCrackerneck is the name of a Golem Workshop prototype. When "Man of Steel" premieres next month, a Kansas City-area robotics engineer may experience a sense of dj vu. The debut will mark the second time Derek Scherer's handiwork has shown up on the big screen. Derek Scherer, who used to build battlefield robots for the U.S. Army, also played a part in the animatronic creatures in ...
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Lyric Opera of Chicago mum for now about Oklahoma ticket sales
Business JournalAshley Brown and John Cudia starred in in Lyric Opera of Chicago's production of "Oklahoma!". The just-concluded run of the classic American musical "Oklahoma!" was uncharted territory for the prestigious Lyric Opera of Chicago. It was the first time the opera company had produced an extended engagement of a musical separate from its regular season ...
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HBJs DailyUpdate newsletter will resume May 28
Business JournalDue to the Memorial Day holiday, the Houston Business Journal's DailyUpdate email newsletter will not be published on Monday, May 27. Due to the Memorial Day holiday, the Houston Business Journal's DailyUpdate email newsletter will not be published on Monday, May 27. Look for the DailyUpdate newsletter to resume on May 28. Watch for breaking news on the holiday weekend at ...
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